Home About Reviews Sponsor Episodes Blog Members Sign Up Sign In Listen on Home About Reviews Sponsor Episodes Blog Members Sign Up Sign In Search · Kiri Masters Share Tweet Share Share Email Copy · · · Subscribe Navigation Home About Reviews Sponsor Episodes Blog Members Sign Up Sign In Sign up Listen on Apple Podcasts Spotify YouTube Overcast Castbox Podcast Addict Pocket Casts Stitcher Podbean iHeartRadio Player FM Podcast Republic Castro RadioPublic ©2025 Retail Media Breakfast Club. Built and maintained by AI Podcasting. Apple Podcasts Spotify YouTube Overcast Castbox Podcast Addict Pocket Casts Stitcher Podbean iHeartRadio Player FM Podcast Republic Castro RadioPublic Subscribe In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out its growing capabilities and current limitations. The conversation extends to the implications for retailers, touching on the short-term resistance they might exhibit and the long-term strategies they could adopt. The potential for AI agents to transform retail roles, the existential threats posed to traditional retail models, and possible advantages through site design, loyalty programs, unique assortments, and partnerships with AI platforms are examined. Kiri concludes by considering the broader questions and future outlook for retailers as AI shopping agents continue to evolve. Link to previous blog on this topic: https://www.retailmediabreakfastclub.com/how-open-ais-operator-will-change-retail-as-we-know-it-2/ Demonstration of shopping on Kroger by Lauren Morgenstein Schiavone: https://www.linkedin.com/feed/update/urn:li:activity:7290096840673243138/ Demonstration of shopping at local bakery and doordash by David Jones: https://www.linkedin.com/feed/update/urn:li:activity:7289727767724646402/ Kelly Goetsch post on LinkedIn with a discussion about AI agent use cases in non-grocery categories: https://www.linkedin.com/posts/kellygoetsch_jason-scot-show-episode-323-annual-predictions-activity-7289992371709063168-llpn/?utm_source=share&utm_medium=member_desktop CHAPTERS: (00:00) About Today's Topic(01:42) About the Show(02:03) Real-World Examples of Open AI's "Operator" in Action(04:58) Challenges and Future of AI Shopping Agents(05:43) Retailers' Short-Term Reactions to AI Agents(07:52) Long-Term Strategies for Retailers(08:49) Potential Advantages for Retailers(11:09) Physical Retail and AI Integration(11:51) Debate: AI's Impact on Different Retail Categories(13:09) Conclusion and Future Topics(14:12) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing Watch Episode HereListen to Episode HereShow NotesIn this special 3-part series, Jordan Witmer, Managing Director of Unified Watch Episode HereListen to Episode HereShow NotesIn this episode, the host Kiri Masters' discusses key themes Watch Episode HereListen to Episode HereShow NotesIn this episode, we analyze Unilever’s new CEO Fernandez' Wake up to real conversations in retail media. Start your day with a thoughtful take on trends, analysis, and opinions shaping retail media and marketplaces. New episode every weekday at 6AM ET. Great! Check your inbox and click the link. Sorry, something went wrong. Please try again. Wake up to real conversations in retail media. Start your day with a thoughtful take on trends, analysis, and opinions shaping retail media and marketplaces. New episode every weekday at 6AM ET. Great! Check your inbox and click the link. Sorry, something went wrong. Please try again.